The Value of a GolfNow Golfer: 2026 Consumer Insights Study
ORLANDO, FL. (Jan. 21, 2026) – Discover what’s driving the incredible momentum in golf and gain valuable insights into golfer participation, booking behaviors, sentiments, and more.
GolfNow set out to take a fresh, in-depth look at today’s golfer and the motivating factors behind how and why they play the game. From August 15 to September 28, 2025, GolfNow partnered with an independent research firm to survey 5,000 golfers nationwide.
Unlock the results from the NEW Consumer Insights Study and discover golfer attitudes and behaviors over the past year, as well as motivations influencing their participation in the sport now and into the future.