ATHENΛ – Dynamic Tee Time Pricing

Powering smart pricing decisions
Gain a powerful, clear perspective on your pricing. ATHENΛ puts you in control, empowering you with the most intelligent and comprehensive approach to making tee time pricing decisions, all with effortless clarity.
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A Revolutionary Pricing Experience

Super intelligence for your tee sheet

ATHENΛ uses extensive data points, predictive and prescriptive modeling, to help you make informed pricing decisions. With over 45,000+ pricing decisions utilized daily, you get unmatched accuracy and effectiveness.

Leverages 45,000+ data points

ATHENA harnesses extensive data, plus predictive modeling and forecasting to inform your pricing decisions.
Leverages 45,000+ data points

Control + actionable insights

Understand demand patterns and customer behavior like never before to make adjustments that maximize revenue.
Control + actionable insights

Advanced efficiency

ATHENΛ produces outputs at a speed not humanly possible—automated data analysis and recommendations free up your staff to focus on other important tasks.
Advanced efficiency

ATHENΛ dynamic tee time pricing

The story behind ATHENΛ’s wisdom

ATHENΛ is the product of years of dedicated work from our engineering and development teams who had a dream of bringing the power of dynamic tee time pricing algorithms from GolfNow directly to your course.

ATHENΛ Pricing Features

Comprehensive pricing intelligence

Make wise tee time pricing decisions with help from ATHENΛ.
Predictive modeling
Real-time demand analysis
Automated pricing recommendations
Customizable controls
Tee sheet integration
Extensive data points

Why golf course operators love ATHENΛ

“We’ve seen over a $100,000 increase in revenue”

Add ATHENΛ to these products


The only golf operations platform built to scale


We can customize any of these platforms to fuel your growing needs as a golf course operator. Book a demo or contact us to learn how.

Tee time marketplace

For courses looking to attract new golfers and spark growth


Top features:

  • Expanded golfer reach
  • Custom booking engine
  • Inventory management
  • Payment processing
  • Course website

Learn more

GN Pro

For those wanting a cloud-based solution to easily manage their entire operation


Top features:

  • Cloud-based
  • Advanced tee sheet
  • Point of sale system
  • Secure Payment processing
  • Mobile check-in enabled
  • Robust data and analytics

Learn more

GN Premier

For clubs looking to build the perfect member experience


Top features:

  • Advanced Membership Functionality
  • F&B and Event management
  • Accounting & reporting tools for member billing
  • Robust data and analytics

Learn more

Backed by the original golf technology experts

You can count on us

Since 1994, our history of innovation has been shaped, and ultimately surpassed, by the deep experience of our people here to support you.

Onboarding coach

Get up and running fast with dedicated help

Help resources

Access helpful articles and walkthroughs to get the most from your tools

Expert support

The answer to your question is always just a call or click away