A Revolutionary Pricing Experience
Super intelligence for your tee sheet
ATHENΛ uses extensive data points, predictive and prescriptive modeling, to help you make informed pricing decisions. With over 45,000+ pricing decisions utilized daily, you get unmatched accuracy and effectiveness.
Leverages 45,000+ data points
ATHENA harnesses extensive data, plus predictive modeling and forecasting to inform your pricing decisions.
Control + actionable insights
Understand demand patterns and customer behavior like never before to make adjustments that maximize revenue.
Advanced efficiency
ATHENΛ produces outputs at a speed not humanly possible—automated data analysis and recommendations free up your staff to focus on other important tasks.
ATHENΛ dynamic tee time pricing
The story behind ATHENΛ’s wisdom
ATHENΛ is the product of years of dedicated work from our engineering and development teams who had a dream of bringing the power of dynamic tee time pricing algorithms from GolfNow directly to your course.
Why golf course operators love ATHENΛ