News

GOLFNOW ADDS PRO-SHOP MERCHANDISE SALES TO ITS ADVANCE CHECKOUT FLOW, HELPING BOOST REVENUE FOR GOLF COURSES AND ELEVATE GOLFER BOOKING EXPERIENCE

Courses Using GolfNow’s Booking Engine Technology Now Have the Ability to Sell Golf Balls and Rental Clubs, in Addition to Range Balls, Before Golfer Arrival ORLANDO, Fla. (June 24, 2025) – Golf courses using GolfNow’s industry leading booking engine technology now have additional opportunities to capture incremental sales before golfers arrive at their course. GolfNow today […]

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Videos

How Charlie Yates Golf Course is finding success with ATHENΛ

Hear how ATHENΛ is driving change at Charlie Yates Golf Course. Introducing ATHENΛ–the smartest way to price your tee times. ATHENΛ puts you in control, empowering courses with the smartest and most comprehensive approach to making business decisions. Hear from Charlie Yates Golf Course General Manager, Cameron Lilly, on how ATHENΛ has helped to transform […]

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Golf Industry News

4 Surprising Golf Statistics All Facility Owners Should Know in 2024

Written by Avery Robertson There’s no denying that the golf industry is experiencing unprecedented growth across various fronts—from on-course play to off-course entertainment, broadcast viewership, and the influence of content creators and influencers. This surge in exposure to the game and golfing world also presents both opportunities and challenges for golf courses and their owners […]

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