News

(Feb. 23, 2026) Hear how Bluewater Bay Golf Club is using data to drive big results “Everything in this business is about data.” For Stephan Kleemeyer, GM of Bluewater Bay Golf Club in Niceville, Florida, understanding the numbers behind bookings, member behavior, and public play isn’t optional—it’s the key to running a thriving course. With […]

(Feb. 10, 2026) – The 2026 CMAA World Conference & Club Business Expo is right around the corner. This year, we’re showcasing a suite of innovative, tailored solutions designed to help power your club forward. Whether you’re looking to unlock new revenue streams, reduce operating costs, or elevate the experience for every golfer who walks […]

ORLANDO, FL. (Jan. 21, 2026) – Discover what’s driving the incredible momentum in golf and gain valuable insights into golfer participation, booking behaviors, sentiments, and more. GolfNow set out to take a fresh, in-depth look at today’s golfer and the motivating factors behind how and why they play the game. From August 15 to September […]

Industry-Leading Tee Time Booking Service Sees Nearly 13 Percent Increase in Golf Rounds Facilitated on July 4

Courses Using GolfNow’s Booking Engine Technology Now Have the Ability to Sell Golf Balls and Rental Clubs, in Addition to Range Balls, Before Golfer Arrival ORLANDO, Fla. (June 24, 2025) – Golf courses using GolfNow’s industry leading booking engine technology now have additional opportunities to capture incremental sales before golfers arrive at their course. GolfNow today […]

GolfNow set a historical marker over the Memorial Day weekend, delivering its strongest performance in company history.

Fourth-Annual Fundraising Effort Begins May 1 to Help Further Educational Opportunities for Spouses and Children of America’s Fallen or Disabled Military Service Members, as Well as First-Responders

Introducing new Tee Time Alerts from GolfNow–A golfer notification system now available for courses using GolfNow booking technology.

GolfNow Increases Golf Course-Partner and Off-Course Venue Footprint, Expanding its Online Marketplace to Offer Golfers Opportunities to Play Whenever and Wherever They Want

Introducing Athena. GolfNow will Showcase Athena Technology This Week at 2025 PGA Show in Orlando.