News

GolfNow set a historical marker over the Memorial Day weekend, delivering its strongest performance in company history.

Fourth-Annual Fundraising Effort Begins May 1 to Help Further Educational Opportunities for Spouses and Children of America’s Fallen or Disabled Military Service Members, as Well as First-Responders

Introducing new Tee Time Alerts from GolfNow–A golfer notification system now available for courses using GolfNow booking technology.

GolfNow Increases Golf Course-Partner and Off-Course Venue Footprint, Expanding its Online Marketplace to Offer Golfers Opportunities to Play Whenever and Wherever They Want

Introducing Athena. GolfNow will Showcase Athena Technology This Week at 2025 PGA Show in Orlando.

Written by Avery Robertson There’s no denying that the golf industry is experiencing unprecedented growth across various fronts—from on-course play to off-course entertainment, broadcast viewership, and the influence of content creators and influencers. This surge in exposure to the game and golfing world also presents both opportunities and challenges for golf courses and their owners […]

Written by Rachael Sheinfeld The golf industry is constantly growing and evolving, with today’s avid golfers ensuring its longevity and place within competitive and recreational sports. The game that we all love has never been more popular. Since the playing boom in 2020, golf has been steadily growing in popularity with total golf participation eclipsing […]

NBC Sports Next is a proud partner of Youth on Course, an organization dedicated to helping young athletes experience the joy, challenges, and unique learning opportunities that come from golf. With the generosity of GolfNow bookers and GolfPass Members, we’ve helped to raise more than $3 million through our Round Up campaigns, which have totaled more […]

We’re excited to announce that BRS Golf, the world leader in tee-time management software, has acquired Europe’s foremost golf technology providers, Albatros Datenservice and Digital Golf Solutions. This acquisition will see the creation of an expanded Product & Technology team for NBC Sports Next’s international golf businesses, innovating for customers across the UK, Ireland, mainland […]

NBC Sports Next is proud to partner with Youth on Course, helping young athletes experience the joy, challenges, and learning opportunities that come from golf.  Working with Youth on Course towards the goal of providing affordable access to golf for kids, GolfNow golfers have funded over 150,000 rounds for YOC members–helping young golfers across the […]