Operator Stories

More Than Tee Times: For J.T. Symons, General Manager of both The Currituck Club and Nags Head Golf Links in North Carolina, efficiency is key. With two highly regarded properties to oversee, streamlining operations while enhancing the golfer experience is critical to long-term success. With goals ranging from driving more bookings and reaching more golfers, to freeing up time […]

Jug Mountain Ranch thinks outside the box to boost reach and retention with GolfNow’s tee time marketplace For over 20 years, this stunning 18-hole championship course in Idaho has been a go-to for golfers. But with Idaho’s seasonal climate, the team at Jug Mountain Ranch had to get creative to keep their course thriving year-round.

March is Celebrating Women in Golf Month, a time to honor the incredible women who are making a difference in the golf industry. This month, we are proud to spotlight Merrick Parker, Operations Manager at City of Atlanta Golf Courses, whose remarkable journey showcases the power of passion, determination, and leadership. Merrick’s rise from beginner […]

March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’re sharing inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging […]

March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging […]

March is Celebrating Women in Golf Month, and we’re shining a spotlight on the women making an impact in the sport. Throughout this series, we’ll share inspiring stories of our course partners and advocates who are shaping the future of golf. From breaking barriers to creating inclusive opportunities, these women are driving change and encouraging […]

Kyle Lynne Demeter (Right)

Hear how ATHENΛ is driving change at Charlie Yates Golf Course. Introducing ATHENΛ–the smartest way to price your tee times. ATHENΛ puts you in control, empowering courses with the smartest and most comprehensive approach to making business decisions. Hear from Charlie Yates Golf Course General Manager, Cameron Lilly, on how ATHENΛ has helped to transform […]

How does NBC Sports Next support courses like yours? From technology and marketing, to payment processing and increased efficiency, NBC Sports Next has helped TPC Tampa Bay expand their club membership and grow their business. Steve Ostroff, General Manager at TPC Tampa Bay, strives to provide a unique and memorable experience to his golfers. TPC Tampa Bay thrives on engaging and […]

Customer loyalty can’t happen if people aren’t sampling your product in the first place. That’s why wine shops have tasting events and new moms get a basket of infant-care products as they leave the hospital.