How Bluewater Bay Golf Club Uses Data to Drive Big Results with GolfNow
(Feb. 23, 2026)
Hear how Bluewater Bay Golf Club is using data to drive big results
“Everything in this business is about data.” For Stephan Kleemeyer, GM of Bluewater Bay Golf Club in Niceville, Florida, understanding the numbers behind bookings, member behavior, and public play isn’t optional—it’s the key to running a thriving course. With GolfNow for Business and GN Pro, he now has the insights he needs at his fingertips.
“Our metrics drive everything, and with GolfNow I can grab the data I actually need.” – Stephan Kleemeyer, GM, Bluewater Bay Golf Club
Smarter Tools. Stronger Operations. Better Golfer Experiences.
Bluewater Bay partnered with GolfNow to streamline operations and strengthen both member and staff experiences. By tapping into core tools from GolfNow and GN Pro, they built a system that gives them clarity into what’s working, new opportunities, and where to focus next.
The results? Sharper business analytics and actionable data, increased bookings through GolfNow Tee Time Marketplace, and smoother experiences for golfers and staff alike.
Turning Insights Into Growth
Knowing the numbers is just step one—using them to drive bookings is where Bluewater Bay really shines. When public play dips or when they want to attract more golfers, the team uses built‑in marketing and email tools from GolfNow and GN Pro to reach the right players at the right moment.
Switching to a more organized account-based system helped them to centralize key member data. “We were using a gift card system before…but now we’re on the account system through GolfNow. It’s easy, and it’s beneficial for us.” With clearer visibility into what’s happening on the course, Bluewater Bay can launch targeted campaigns that keep rounds—and revenue—on track.
For Kleemeyer and the team at Bluewater Bay Golf Club, the partnership is about more than software—it’s about real results. Watch the full video above and fill out the form below to learn how GolfNow for Business can help your course succeed.