GolfNow Announces New Athena Technology for Golf Courses, Ushering in a New Era for Revenue Optimization
Introducing Athena. GolfNow will Showcase Athena Technology This Week at 2025 PGA Show in Orlando.
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Golf Industry News
4 Surprising Golf Statistics All Facility Owners Should Know in 2024
Written by Avery Robertson There’s no denying that the golf industry is experiencing unprecedented growth across various fronts—from on-course play to off-course entertainment, broadcast viewership, and the influence of content creators and influencers. This surge in exposure to the game and golfing world also presents both opportunities and challenges for golf courses and their owners […]
Golf Industry News
Four Golf Industry Trends You Need to Know
Written by Rachael Sheinfeld The golf industry is constantly growing and evolving, with today’s avid golfers ensuring its longevity and place within competitive and recreational sports. The game that we all love has never been more popular. Since the playing boom in 2020, golf has been steadily growing in popularity with total golf participation eclipsing […]
Videos
Customer Stories: The City of Winter Park
How the City of Winter Park manages multiple golf courses seamlessly Managing multiple golf courses, as Golf Division Operations Manager for the City of Winter Park, Gregg Pascale knows well, is no easy task. Located near Orlando, Florida, local favorite golf courses Winter Park 9 and Winter Pines are a golfer’s dream. But keeping operations […]
News
NBC Sports Next and Golf Community Raise More than $3 Million for Youth on Course
NBC Sports Next is a proud partner of Youth on Course, an organization dedicated to helping young athletes experience the joy, challenges, and unique learning opportunities that come from golf. With the generosity of GolfNow bookers and GolfPass Members, we’ve helped to raise more than $3 million through our Round Up campaigns, which have totaled more […]
Best Practices
Save on Everyday Items for your Course with ClubBuy
Golf course operators know that the items purchased on a daily basis to keep their course running add up quickly and can have a major impact on yearly budgets. But courses who choose to partner with ClubBuy are experiencing the impact that leveraging NBC Sports’ group purchasing power can have on their bottom line. Saving […]
Operator Stories
TPC Tampa Bay shares how they grew their business with NBC Sports Next
How does NBC Sports Next support courses like yours? From technology and marketing, to payment processing and increased efficiency, NBC Sports Next has helped TPC Tampa Bay expand their club membership and grow their business. Steve Ostroff, General Manager at TPC Tampa Bay, strives to provide a unique and memorable experience to his golfers. TPC Tampa Bay thrives on engaging and […]
Operator Stories
Business-Building at Deer Island with Sports Next for Golf
Customer loyalty can’t happen if people aren’t sampling your product in the first place. That’s why wine shops have tasting events and new moms get a basket of infant-care products as they leave the hospital.
Press Release
NBC Sports Next’s BRS Golf Acquires Albatros Datenservice and Digital Golf Solutions
We’re excited to announce that BRS Golf, the world leader in tee-time management software, has acquired Europe’s foremost golf technology providers, Albatros Datenservice and Digital Golf Solutions. This acquisition will see the creation of an expanded Product & Technology team for NBC Sports Next’s international golf businesses, innovating for customers across the UK, Ireland, mainland […]
Operator Stories
Course Spotlight: Deer Island Country Club with Peter Kokinos, General Manager
We caught up with Deer Island Country Club GM, Peter Kokinos, to talk about the beautiful course in Tavares, FL, situated on the 400-acre Deer Island. Peter spoke with NBC Sports Next’s Lauren Thompson about the challenges they’ve faced the past few years and how partnering with NBC Sports Next grew revenue and booked rounds at this Joe Lee-designed, semi-private course.